Tecate originates from the state of Baja California and was founded in 1944. The brand belongs to the Cuauhtémoc Moctezuma brewery family, founded in 1890, and can therefore be considered one of the most traditional breweries in the country and the United States. Today, in addition to Tecate Original, there are three other varieties under this name: Light, Titanium and Amber. Each brings different flavor characteristics. Currently, this beer is very popular among the younger generation and is exported to about 20 countries, including Germany.

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